Product sense is the sense of what makes a product great.

 

这个能力不是天生的,是可以培养的 

The magic of 鱼骨图

 平时可以用它来培养 DA/DS 面试中

的  product sense

比如:有一个 SaaS product, 它想知道为什么 trial to paid user 变少了?

第一步,首先把 problem statement 写在鱼的头部。

第二步, 你要分类。

 

一个 product 就是为了 user 而设计的,所以先把 product 和 customer 这两个 category 写下来。

 

🐬 每一个 category 再细分,比如:product 下有:registration, user onboarding and other different product features.

 

🐬 Customer 下有: trial vs. paid; new vs. repeat, buyers vs. sellers, etc.

 

🐬 Platform 下有 business process, 这个就具体问题具体分析了,根据不同公司不同产品的运作而有所不同。Click here 如果你不知道 business process  是什么。这是一个非常重要的概念!

第三步,this is where the magic happens!

Use simple permutation, 也就是交叉排列来问问题:比如---

 

- How do trial vs. paid customers use our product differently?

- How do the top vs bottom users use the platform differently?

- What are the features that made people buy?

- What are the product features used most frequently by top vs. bottom users?

- Is the business process positively impacting the product performance?

讲解 Uber Bike Rental Data Challenge 分析角度 - 30 min sample clip

 

教你精髓|第二步 用 Funnel 来理解Business Process

 

Let's mock business case 面试真题

 

Instacart: Our active user 上升了,你觉得发生了什么?

 

Step 1 - Figure out the business process by asking for the definition of an active user. The process in this case is: register --> fill out a form --> make a purchase.  

 

Step 2 - Figure out if it is a marketing problem, a product problem, or a business process problem? 也就是说,是三个齿轮当中的哪一个?

 

Step 3 - 运用你对 drivers and outcomes  的理解,break down the problem using the MECE framework. 别忘了要和 hiring manager 不断沟通,因为答案不重要,你是怎么得到这个答案的,你的思考过程,才是她在乎的!

 

我上面教给你的,只是冰山一角。Want to win? 你必须学习一整套的美国公司运作机制,才能成就你的职场竞争力!1:1 全程个性化,私人定制, 打造你的实力!最新成功案例 2023 年10月 |  预约了解一下

“教会我如何发现问题,解决问题,为企业创造价值。“

R 同学

“一步一步引导我什么是正确的思路,慢慢纠正我的思维方式。”

C 同学

“有时候对于一个小的问题,我们可能会讨论个几十条的信息”

L 同学

"...Data is the voice of our customers. A datum is a record of an action or event, which in most cases reflects a decision made by a person... but only if you know how to decipher it."